Customer Spotlight – HNIB

Customer Spotlight – HNIB

In 1972, co-founders Lance LoFaro and Darby Yaeger started broadcasting local high school hockey games on the radio in the Boston area. From there, it continued to grow – first into a highlights show on local TV, then into awards for local hockey players, and in 1974, they hosted their first “Hockey Night In Boston” Summer Showcase. Today, over 45 years later, the organization has evolved into a multimedia and events company with over 12 events held annually, each attracting middle school and high school players from all over the world. 

In addition to their showcases and tournaments, HNIB continues their broadcasting tradition with their media division. They employ an entire staff of writers who cover what’s going on in high school hockey in New England and beyond – they highlight teams, players, publish polls of who’s on top, and do “Top 10”s for public schools, private schools, and more. 

We spoke with Cristina Addesa, Head of Marketing, to get some more info on what makes them different, how they’ve changed over the years, and what’s up next!

How has HNIB evolved since it started?

We’ve definitely grown – while we continue to keep our individualized approach, our reach is broader. Because we focus on showcasing each player, and putting together a well-run, competitive tournament, we’re known as the place for seeing the best of the best of high school hockey players. That reputation means we get players from all over the world looking to participate in our summer events.

What makes HNIB different than other organizations?

First, how invested we are in the promoting and showcasing of the individual players. Because of the media aspect of our organization, we look at and scout the best hockey talent in New England, but also pay attention to the rest of the country. 

Secondly, we put together a magazine at the boys and girls major tournaments, like you’d find at NHL games – it has articles, all player’s pictures, and a lot more information about the individuals. This year, we also have an app that will go along with it and include everybody’s stats and up to date tournament details.

What are you most excited about when considering the future of the organization?

The expansion into other geographies to get the brand and our unique style of tournament into different cities and then bringing the best of the best to Boston will be very exciting. 

We’ve also done a lot to go digital over the past few years. Our websites have current, in-depth content and we have a weekly newsletter that keeps our subscribers up-to-date on high school hockey as well as other related content that we think they’d find interesting.

What motivates you every day?

I love our mission and what we stand for. We truly care about the individual student athlete and helping them achieve success through hockey and academics. To me, that’s part of what makes us unique. I know what it means to each player and their family to have people on your side, and that’s what we try to be for them. 

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