Customer Spotlight – T3 Lacrosse

Customer Spotlight – T3 Lacrosse





Recently, we spoke with Kat Holley, Senior Manager & Director of Events at T3 Lacrosse to find out what makes them tick, and what other tournaments and tournament directors might be able to learn from their success.

Here’s what she had to say:

Tell us a little bit about T3 Lacrosse…

“T3 was founded in 2005 by Lori [Brown, Current Director & Founder], who was looking to create an organization where girls could really excel in the sport of lacrosse and benefit from all of the life lessons learned through their participation. Since then, we’ve grown to include elite teams in seven different regions throughout the US, we host 14 premier tournaments, and put on 7 individual showcases. We have some of the top clubs in the country and really diverse competition – we’ve been able to pull teams from all over the country, which has been really awesome to see.”

What makes T3 different?

Kat Holley, Director of Events

“I think the biggest differentiator for T3 is in our staff and coaches. Everybody at T3 is super passionate about what we do, and they put so much effort into developing our players. Not every player is the best when they start out with us – they become the best through their own hard work and through the hard work of our staff. We also have a great team of people at each of our events and the energy they bring is just amazing.”

What’s your favorite part about being part of the T3 team?

“The best part of my job is definitely the people I work with, as well as getting to see the impact we’re able to make in our players’ lives and in the sport in general.”

What would you recommend to other tournament directors looking to improve and grow their events?

Probably the use of mobile technology – with teams coming in from all over the country, we are always trying to find the best new technology to reach them where they’re at. And everything is going mobile so we have to make sure our partners [like Pse!] have mobile capabilities. We’ve also started using BAND as our team communication app for updates and more throughout our events.”

What is T3’s “secret to success?”

“We’re just very down to earth and focus on the foundation of the sport, and we’ve seen great results from just being true to that. There’s no smoke and mirrors – just hard work and a passion for lacrosse!”


If you’d like to learn more about T3 Lacrosse or have any questions about their programs, please reach out to Kat Holley at!


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